|Creativity and Innovation in Employee
The annual Employee Engagement Summit organized by A-Performers.com
has entered its forth year. In the theme of ˇ§Creativity and Innovation
in Employee Engagementˇ¨, the event will be held at Kowloon Shangri-la
on 23rd November, 2012 this year. Last year, this event was attended
by more than 250 human resources practitioners and senior executives.
Creativity is the act of turning new and imaginative ideas into reality.
Creativity involves two processes: thinking, then producing. Innovation
is the production or implementation of an idea. If you have ideas,
but donˇ¦t act on them, you are imaginative but not creative."
ˇX Linda Naiman, "Creativity at Work "
Creativity is a core competency for
leaders and managers and one of the best ways to make the company
differentiate with its competitors. Corporate Creativity is characterised
by the ability to perceive the world in new ways, to find hidden
patterns, to make connections between seemingly unrelated phenomena,
and to generate solutions. Generating fresh solutions to problems,
and the ability to create new products, processes or services for
a changing market, are part of the intellectual capital that give
a company its competitive edge. A lot of studies shown that creativity
create competitive advantage and add value to companies.
According to the IBM 2010 Global CEO Study, which surveyed 1,500
Chief Executive Officers from 60 countries and 33 industries worldwide,
CEOs believe that, ˇ§more than rigor, management discipline, integrity
or even vision ˇV successfully navigating an increasing complex world
will require creativity.ˇ¨ CEOs say creativity helps them capitalise
on complexity ˇ§The effects of rising complexity calls for CEOs and
their teams to lead with bold creativity, connect with customers
in imaginative ways and design their operations for speed and flexibility
to position their organisations for twenty-first century success.ˇ¨
But can creativity be fostered by leaders? What can leaders do
to promote creativity and innovation? The most effective ways is
to use management initiatives that create a working environment
that stimulates the existing staff to be more creative and innovative.
So it will be an important task for HR practitioners and senior
executive, especially in creative industry, to formulate employee
engagement policies in boosting the creativity of staff?
There are a number of ways to motivate and engage employees. The
two most common methods are reward and recognition, but using different
methods in reward and recognition will affect employeesˇ¦ mind of
innovation and the success of innovation initiatives. RewardsˇXboth
financial and non-financialˇXcan play an important part in an innovation
initiative. However, financial rewards can become problematic, both
considering logistics of global application and the ability to sustain
motivation overtime. Most importantly, financial rewards may actually
prevent building a culture of innovation by promoting participation
driven by personal gain. Non-financial and non-material rewards,
such as lunch with CEO, are great ways to motivate your employees
while incentivizing being part of a larger team and collaborating
for the improvement of the company as a whole, whereas recognition
is a crucial component to a building a sustained and thriving innovation
community. First, encouraging greater communication and transparency
builds trust between employees and managers. In this environment,
employees can contribute ideas without the fear of being ˇ§wrongˇ¨
leading to a freer flow of thoughts and ideas.
Last but not least, companies can benefit by promoting creative
activities within the teams as a method of employee engagement.
It has been widely believed that positive employee engagement will
lead to creativity. The more engaged employees are, the more creativity
they bring to their work. However, can creativity elements be putting
in the formulation of employee engagement policy?
The summit this year will bring together esteemed leaders, academics
and human resources professionals to share insights and strategies
on creating a creative workforce and putting an innovation culture
into practice. Key aspects to be covered this year include:
- 5 Ways to Make Creative Ideas
- How to collect and classify Creative Ideas?
- How to build and sustain innovative culture?
- Employee Engagement Policy in Creative Industry
- Putting Creativity and Innovative Idea into Employee Engagement
- Sharing Experiences on Process, Product and Service Innovation
Employee Engagement Summit 2012 is comprised of conference, exhibition
and other networking sessions. Throughout the day there will be
opportunities to interact and network with our guest speakers and
fellow delegates to exchange ideas and explore how you can implement
what you have learnt back in the workplace.
Who should attend?
The event, the topics and speakers are set to attract HR directors,
managers and business leaders from the Greater China.
The conference will be divided into morning and afternoon sessions
with a host of esteemed, top professional speakers sharing their
valuable thoughts, insights and experiences on the latest issues
affecting talent engagement.
A special exhibition will offer unparalleled opportunities for sponsors
and institutions to showcase their companyˇ¦s branding with respect
to services and products in face-to-face dialogue sessions.
High-level networking opportunities will include registration, coffee
breaks, and lunch for delegates, sponsors and exhibitors to enhance
business ties and stay current with the latest industry issues.
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CHANCE! JOIN US TODAY!