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Name: |
Benedict Gordon |
| Title: |
Associate Partner |
| Company: |
Prophet |
| Description: |
Ben・s passion and expertise lies in helping brands to express their inner greatness. Specifically, Ben helps clients with brand creation and repositio. . . |
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Ben・s passion and expertise lies in helping brands to express their inner greatness. Specifically, Ben helps clients with brand creation and repositioning, storytelling, brand experience development, brand architecture and naming.
"I am delighted to welcome Ben to Prophet at this exciting time of growth," said Jay Milliken, Senior Partner, Prophet Hong Kong. "As we plan to deepen our engagement with brands looking to enter Asia as well as helping Asian brands become relevant globally, Ben・s valuable experience in working with significant Chinese brands will help reaffirm our position as the leading independent brand consultancy in the region."
Before joining Prophet, Ben was Managing Director of Brand Union in Hong Kong, where he led board level engagements with many of Hong Kong・s leading corporates, including HKEX, The Hong Kong Jockey Club, and Swire Properties.
Ben also had responsibility for Brand Union・s strategy offer across Greater China, working with leading technology brands such as Tmall, LeTV, Tencent and Huawei to define and implement their brand strategies.
Ben is a regular media commentator, appearing on Bloomberg and in Campaign magazine. In 2015, Ben led the Brand Union team to win Marketing Magazine・s Agency of the Year title in Hong Kong.
Ben received an MA in French and Spanish from Edinburgh University, an MA in Brand Development from Goldsmith・s University, London. He is also a qualified lawyer.
About Prophet
Prophet is a global brand and marketing consultancy that fuses insights, strategy, creativity and imagination to help clients grow better brands and businesses. We uncover deeper customer insights, build stronger brand relevance and deliver engaging customer experiences for some of the world・s most successful companies such as Electrolux, T-Mobile, GE, Keurig Green Mountain, UBS, Gatorade, Cisco, Target, and ThyssenKrupp AG. Our 300+ experts in marketing, innovation, digital and design help companies bridge the gap between strategy and execution to drive real market impact.
www.prophet.com
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